Opinion: President of Pura Vida responds to controversy
Please allow me a moment to respond to the specific questions addressed to Pura Vida in the April 7 issue of The Eagle by Ibbie Hedrick, Et al. As a card-carrying capitalist and Harvard MBA, as well as the co-founder of one of the country's largest independent sellers of Certified Fair Trade coffee (structured as a public charity to direct resources to help at-risk children), I am delighted to sell our product on college campuses across the nation to a growing base of customers who are passionate about great coffee but who expect - no, demand - that their purchases do good at the same time.


