National Brief: Sweet, caffeinated beer targets young drinkers
Anheuser-Busch is rolling out B(E) - B to the E - a new caffeinated, sweet-flavored beer, according to CNN's Web site. The new beer targets younger generations and competes with partygoers who drink vodka and rum. To target this audience, the marketing campaign will rely on in-store and nightclub marketing approaches, according to Anheuser-Busch.


