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Thursday, March 26, 2026
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Costs and causes: Dollars and sense behind AU's rebranding

The university spent two years of research and hundreds of thousands of dollars on a campaign to rebrand the university. The results? One word: wonk. • See the breakdown of how much becoming a “wonk” actually costs. • What do current students think of being “wonkified?”
















Section 202 hosts Connor Sturniolo and Gabrielle McNamee are joined by fellow Eagle staff member and phenomenal sports photographer, Josh Markowitz. Follow along as they discuss the United Football League and the benefits it provides for the world of professional football.


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