Imagine a time after you graduate from this illustrious institution. After graduation you receive an e-mail from AU with the subject line: “American University Estate Planning Update.” Sounds odd, right?
AU alumni young and old received just such an e-mail recently from the University, asking them to keep AU in mind when planning their estates.
Although the objective of the e-mail was educational, it’s a bit macabre for the University to be sending 22-year-old grads estate-planning e-mails.
Though some of the recipients of this e-mail may actually be considering planning their estates or doing so in the not-so-distant future, most 2010 grads have no estate to speak of.
Targeting recent grads for estate planning is almost comical because most are probably still paying off debts incurred at this very university.
In the future, we hope the University uses a lighter touch and simply asks for some small donations. Maybe even tailor the e-mails to an audience younger than 70 years of age.
