The AU Campus Store is not authorized to sell merchandise with an AU Athletics logo, according to store director Stacey Elofir.
Demand for new sports apparel increased after the men's and women's basketball teams won their respective Patriot League championships, according to Student Government President Joe Vidulich.
"We've been pushing for new apparel with the new logo since before [the men's basketball team] made a run," he said. "I don't know what the holdup has been - something to do with licenses."
No one in AU Athletics was available for comment.
Students have been requesting merchandise with the AU Athletics logo since last year. Elofir said her company is ready to market such apparel at any time.
"We're willing to sell the shirts," Elofir said. "We work for the students, alumni, fans. When you're in a store, you want to have what consumers want."
Elofir said she felt the Patriot League championship victory came about so quickly that it left little time to negotiate any deals.
The Follett Corporation, which owns AU's store, also runs Georgetown University's bookstore and offers sports apparel, Elofir said. NCAA basketball apparel for 26 college teams is available online through Follett, according to its Web site.
Evan O'Brien, a sophomore in the School of Public Affairs, said he did not understand why AU Athletics has not yet released the rights of its logo to the bookstore.
"I think we should be proud of our school," he said. "It's a one-time thing that AU went that far, and we can't even show it."
The AU Athletics Web site offers Patriot League basketball champions gear, and Vidulich said it also sold jackets with AU's logo last week when the men's team was in Birmingham, Ala.
All profits earned from anything bearing an AU logo are funneled back into the university or a department within the university, according to Vidulich.
Aaron Smith, a junior in the College of Arts and Sciences, said ownership of the AU Athletics logo should not belong to a single department.
"It definitely seems like something that should be affiliated with the school as a whole," Smith said.
