NBA unveils new defeatist ad campaign aimed at NCAA
With college basketball's March Madness stealing the hearts and souls of hoops fans throughout the nation, the NBA launched a new promotional campaign today aimed at catching the runoff of fans experiencing post-madness withdrawal. The campaign, "We're Not as Exciting as College Basketball, but We're Here Until June," goes by the acronym WNECBWHUJ, and is a direct response to the disintegration of the league's television ratings and general interest to the public over the past month.