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Taylor Swift shapes new narrative with 'Look What You Made Me Do'

(09/05/17 5:15pm)

After a whirlwind of teaser videos featuring a menacing snake and rows of speculative comments on Taylor Swift’s newly blank Instagram, fans finally got the news they had been waiting over two years for: a new album is coming their way. The announcement not only brought a striking black and white album cover and a new single, but also the introduction to a totally new era of Swift. And it wasn’t just the missing signature red lipstick that made fans look twice.